WebDick and Basu’s (1994) customer loyalty model is an elegant conceptualisation of the combined effects of attitude and behaviour. They suggest that loyalty is the result of the interaction between a customer’s relative attitude to a brand, or store, and their repeat purchase behaviour for that brand or store. WebDick, Alan S. 1991. "The Impact of Sunk Costs on Customer Loyalty." Working paper. State University of New York at Buffalo.
Building, measuring, and profiting from customer loyalty
WebDick Bassi. Richard Joseph Bassi (January 1, 1915 – August 12, 1973) was an American football offensive lineman in the National Football League (NFL) for the Washington … WebA widely cited model of customer loyalty is the typology proposed by Dick and Basu (1994) that depicts loyalty as a two-dimensional construct involving relative attitude and repeat … tiger introduction
Testing Dick and Basu
WebJun 21, 2024 · The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework P. Ngobo Business 2024 The classic model of loyalty proposed by Dick and Basu (1994) assumes that customers can be naturally classified in four loyalty conditions. This model has been tested with cross-sectional data and… Expand 50 PDF WebJan 1, 2004 · However, while Dick and Basu conceptualise the loyalty construct, they do not operationalise it or provide empirical evidence of its predictive ability. This paper reports a test of the predictive ability of Dick and Basu's model in personal retail banking. The study is a replication of East, Sinclair and Gendall's (2000) research on loyalty in ... WebMar 1, 2000 · Using a national random telephone survey of 542 shoppers, examines the relationship between service quality, customer satisfaction, and store loyalty within the retail department store context. Tests two complementary models that examine this interrelationship. Empirically examines the relative attitude construct put forth by Dick … tiger in winnie the pooh